The development of an intangible assets tax strategy is likely to be one of the more important aspects of the overall tax strategy for groups in the current environment, given increasing investment in intangible assets, and increasing focus from an international tax perspective. Whilst there is no one size fits all approach, the process for determining the right fit can be articulated. Development of the tax strategy should always be ‘business led’, and the strategy should be able to respond to changes in the business. Getting the approach right will ensure that opportunities can be realised, and risks can be managed.