Publishing tax strategies: meaningful or boilerplate?

Large companies operating in the UK (including multinational subsidiaries) now have to publish a tax strategy, and there appears to be widespread compliance with this. Most tax strategies are one or two pages long and there is a lot of common language. UK companies are vowing to ‘pay the right amount of tax, in the right place at the right time’ and not to undertake artificial transactions. Many companies say that they include reputation in their tax risk frameworks.