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Where Are We Now on IP Strategy?

 
Anne Fairpo CTA (Fellow) explains why a strategy for dealing with intellectual property is a modern essential for many businesses
 
'Production' has become a commodity: for many companies it is no longer their core activity. The commoditisation of parts has been commonplace for a while but companies are increasingly outsourcing all of their production. Maintaining control over that outsourced production is critical and increasingly sophisticated technology and processes are used to do so; those controls and the business models used also result in closer links between a business and its production partners.
 
The outsourcing of the traditional aspects of a business leaves the company more able to concentrate on that which increasingly forms the basis of the value of the company: the intangible assets which...

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